In January 2013, Twitter released Vine – a video client featuring 6-second video clips uploaded by users. Vine caught on quickly, boasting 13 million users by June.

In June 2013, Facebook’s Instagram, a photo client with over 100 million users, released an update allowing users to upload 15-second video clips. Longtime Instagram veterans disapproved of the new video feature, claiming that it ruined the Instagram experience. Others enjoyed the new feature, excited to share color-filtered videos of everything from live concerts to driving in a car.

Though users disagree over whether or not videos belong on Instagram, both sides are asking the same question – will Instagram video be the death of Vine?In a graph produced by Topsy, the number of Instagram links posted on Twitter spiked  June 20, the date of the video update, but levelled back out within the week. Vine saw a slight decline after the release, but returned to normal by July.

According to the statistics, it seems that Instagram’s video update hasn’t had a huge effect on Vine usage. In a Twitter poll, most users preferred Vine over Instagram video, with the main complaint being Instagram’s videos were too long.

Since the release of Instagram video, Vine has added new features such as the ability to repost other users’ Vines and camera features designed to make capturing stop-motion video easier. In addition to new features, Vine has also gained new users. The social media app reached 40 million registered users in August, a 27 million user increase since June.

Despite that Instagram’s video update was a threat to Vine usage, it seems users are sticking to old norms: Vine is for videos and Instagram is for photos.